According to new research conducted by Credit Suisse and published by e-marketer, advertisers’ concerns about viewability and ad blocking are growing.
| Marketing Professionals Worldwide Who are
Concerned About Select Digital Ad Issues. May 2016 – March 2017 % of respondents Ad Fraud ————————————————————28% ——————————————————25% —————————————————-24% Viewability Standards of Display/Video Ads ——————————————————–26% ———————————————19% ——————————————————————–31% Rising Use of Ad Blocking Software —————————————————22% —————————————————22% ——————————————————————————-37% Source Credit Suisse, “The Future of Advertising” April 25, 2017 226715 www.marketer.com |
| Maybe it’s time to help them sleep at night by using more good ‘old-fashioned’ radio.
Radio’s reach has remained constant in spite of all of the shiny new media. And radio audiences in all demographics are proven to respond to ads on their favorite stations. Click here to arrange an online presentation on how our Winning in the New Media Economy sales retreats will train your account executives know how to position radio’s strengths amidst all of the new media hype. |
ENSMedia Inc. 705-484-9993 |