“King of Sales” Jeffrey Gitomer was quoted as saying, “Dude, you’re gonna lose all your customers if you don’t reach them with a message of value every week”. That statement is always true, but now more than ever. Are you reaching your clients and prospects with a message that provides value to them… every week?
When the storm we’re currently facing settles, those that had a quality relationship (a relationship of value) with their clients and prospects will reap tremendous rewards over those who didn’t. This scenario is no different than the businesses that continue to advertise versus those that don’t.
We are very proud to say that the ENS Media clients that participate in our SoundADvice program have been providing their clients with a “message of value” every week for years now. How do you think they will weather this storm? We’re 110% confident that they will do far better than most.
Business owners really only want a few things from media reps and I’ll give you a hint, it’s not low rates and great ratings. They mainly want IDEAS and to know that you CARE about the success of their business.
Far too often the only time media reps contact a client or prospect is when they are trying to sell them something, or at minimum, show and tell them how great radio is. “Messages of value” are all the other things that pertain to and are important to their business; such as motivation and retention of employees, hiring and firing, sales promotions, vendor relations, strategy, point of purchase, messaging, community involvement, and marketing and advertising from every angle imaginable. Things that can help them run their business easier, smoother, and as profitable as possible.
If you or your team is extremely organized and dedicated, it’s possible to do this on your own. But if you want your relationship with your clients and prospects to NEVER miss a beat and provide them with information that is timely, relevant, and professional, I recommend you check out ENS Media’s 4-Part SoundADvice program. SoundADvice is market exclusive and available to individual reps or entire sales teams. It will be the least expensive and highest return CRM program you’ll ever find.
If you have the courage to do what you’re asking your clients to do, which is to continue to promote and brand yourself, we’ll make it easy for you. Start your SoundADvice program now and you will not be invoiced until the pandemic has ended and life is headed back to normal. This could be one, two, three or more months absolutely FREE. If you take advantage of this NOW, you and your team will be on the road to providing your clients and prospects with a “message of value” every week.
Whether you choose to consider our SoundADvice program or not, we urge you to deliver a “message of value” to your clients and prospects on a regular basis.
Contact us to receive samples of past SoundADvice issues and full details.