When I was a rookie radio rep, it only took me only a few months to start out-billing the more experienced senior reps on the team. Why?

Not because I’m a genius, but because I knew my competition.

Back then, newspaper was our biggest competitor, and I had worked in newspaper prior to making the leap to radio. I knew newspaper’s strengths….and their weaknesses!Your competitors today live in an online and mobile digital world. You won’t be able to sell radio’s fit and capture a significant share of new media budgets in this age of electronic media if you don’t know your competitors better than your clients and prospects do.

Get online, be mobile, take night courses, and learn everything you can to be a true sustaining resource to your local advertisers. Otherwise, the next technically savvy rookie to join your team will be quickly out-billing you.

Contact [email protected] to inquire how we can help you sell more Radio advertising in 2016 and beyond.