The next time you are talking to a prospect who is infatuated by social media, try not talking to them about your ‘audience.’ Instead, talk to them about your station’s followers or fans.
I’m betting your station has more followers than your prospect’s social media page, and that they’d like to sell something to your followers or at least convert some of your followers to be their fans.
Our local Share of Mind Surveys consistently prove broadcast’s role in driving more online traffic. Contact [email protected] to inquire about conducting a survey in your market. |
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