Most of you probably did not account for the extra day in February in your budgeting for 2016. I’m not a big fan of broadcast ‘Inventory sales’ unless there is an unusual or legitimate justification for the sale.

Giving your advertisers the extra day in February, free, might be just the ticket to leverage some additional sales in February.

Simply sell a schedule for X number of spots per day, then offer that same frequency no charge on  your extra day of revenue, February 29.

For clients who have already booked their February Schedules, simply offer them to add a paid day to their schedule, and you’ll add the free day February 29th.

Happy Leap Year!