“I Don’t Have the Budget”

It’s one of the most common objections a salesperson receives… but when a customer or prospect poses this objection, is it true? The answer… maybe, or maybe not!

Recently, several media reps posed this question to us, “I’ve had a lot of people say to me lately that they don’t have the budget. How do I reply to that?”

You might try this, “O.K., Mrs./Mr. Business Owner. I appreciate your honesty in sharing that with me. But, let me ask you… If I had an idea that you felt would help grow your business, would you be interested in hearing it?”

Then… wait for their response.

They can either reply by saying, “Well yes, I guess I would.” Then you are free to either present your idea or get busy and come up with one. Or…

They can say no! If they do so, well… they simply aren’t a very good prospect and it’s time to move on to prospects with more potential. I would suggest saying thank you and asking if you could reach out to them from time to time to see if things might have changed.

If you’ve found success using another response to this objection, we’d love to hear it. Please click here and share your thoughts.

We hope that you enjoy our weekly ENS on Sales. If you would be open to sharing ways that you use ENS on Sales, or how you find it helpful, we’d love to hear your comments.

Additionally, if you have suggestions or ideas on topics that you would like to see us address in future ENS on Sales, please send us your thoughts at [email protected].