While your salespeople are boating, golfing and enjoying the summer weather, it can be difficult to have thoughts of sugar plums dancing in their heads.

           But your clients and prospects are planning their Christmas campaigns NOW.

           You know, “the early bird gets the worm.”

           Yet many media account executives will be panicked and running around like frantic last-minute Christmas shoppers, trying to pick up the crumbs left by more professional account executives who captured their prospects’ Christmas budgets while they were still in the planning stages.
I can still recall my rookie days when I called on my prospects with our newly-released ‘Christmas package’ only to hear, “Sorry, but we gave our budget to the newspaper just last week.”
While it might no longer be “the newspaper”, you can bet there are countless traditional and new media reps who will be pounding the pavement around mid-October in the hopes of capturing lucrative Christmas advertising dollars.
If you want your competitors to hear that you have already captured their prospects’ Christmas budgets, you need to begin planning your Christmas sales meeting NOW.
A properly planned Christmas Sales Meeting can put your sales team in the mood to be the early bird, to be the first in the door to talk to their prospects about the important Christmas selling season.
You need to plan now, for your Christmas sales meeting the first week after Labor Day. And it needs to feel like Christmas!

          Click here to read some of the tactics we encourage the stations we consult to utilize during their early-September Christmas sales meeting.