Social media ‘professionals’, those people whose careers and fulltime effort go into studying
and understanding the ramifications of social media, are finding that world challenging.
Nearly 70% of them in an October 2014 Harris Poll published by eMarketer, found assessing the effectiveness of social media challenging.
Over 60% found designing a social media strategy, and making social media data actionable, to be challenging as well.
And these are the full time professionals!
Think how difficult it is for your local business owners to understand and use social media part time amidst renewing their leases, ordering their Spring merchandise, hiring and training staff, and fighting with the tax man.
In today’s media world, you can be a genius, literally. Alfred Einstein defined genius as “Making the complicated look simple.”
Radio account executives can offer simple turnkey solutions to local advertiser’s problems. All the advertiser has to do is say “yes”, and you do the rest.
You analyse the advertiser’s situation with your CNA (customer needs analysis), you create a strategy based upon that analysis, and implement tactics from creating effective schedules within the advertiser’s budget, to creating and producing messages to increase their sales.
So there you have it, genius. In the knowledge economy, knowledge is currency, and you are perfectly positioned to help your clients solve their advertising problems with simple turnkey solutions.
Never under-estimate the value of the solutions you deliver.
Click here to arrange a no obligation demo of how we can help you be a genius in your market in 2015 and beyond