Nowhere is the expression, “the early bird gets the worm” more relevant than in advertising sales.

There is a reason why seasonal markets, like snowmobiling, motorcycling or boating, have their big marketing events and consumer shows long before the season begins.

Skiers buy their ski wear pre-season to be ready to hit the slopes with the first snow fall and sporting goods store owners are placing their orders for goods, and for advertising, far in advance of that.

Every rookie salesperson has experienced calling on a landscaper or a boat dealer just as their season is about to begin, only to hear “My budget is already spent.”

The best media sales managers are planning their Christmas sales meetings now in order to have their teams hitting the streets with their Christmas presentations in late August or early September.

Click here to receive our free tips on planning for a successful 2016 Christmas and January 2017.