You have probably seen various event producers, from bridal fairs to home shows, make a good living in your market.

And you’ve seen your clients spend extraordinary budgets to participate in local trade shows, fairs and events that give them the opportunity to go face to face with new prospects. There is no question that event and/or experiential marketing works.

But you have huge assets that traditional event producers can only wish they had;

1.)  You have several sales people in the market. Most event producers cannot afford the numbers of ‘feet on the street’ that you have to attract sponsors and participants.

2.)  You have local contacts and relationships. Most event producers only see their sponsors once or twice a year as they try to sell and manage the event. You have relationships and credibility that makes it easier for you to sell event participants and sponsorships.

3.)  You have an audience…on-air and online. All event producers have to buy media to promote their event. In fact, promotion is usually their biggest expense. The ‘promotion budget’ for your event is yours to place as you see fit.

4.)  You understand your local clients’ branding and marketing objectives and how to dovetail those goals with an event. Most event producers are simply selling space and traffic, with no view towards making their event an integral part of the advertiser’s over-all marketing plans.

5.)  You have a 24/7 website that can have a sponsored theme page to give your event sponsors 52-week exposure.

Most of the traditional event opportunities are probably already scheduled annually in your market.

But you have the opportunity to create a unique proprietary event that fits your audience demographics, and becomes an annual profitable tradition for you. Events from ‘Toys for Big Boys’ to ‘Healthy Living Shows’ can attract countless sponsor categories over and above the obvious natural sponsors.

Generic sponsors from banks to insurance companies, and from car dealers to real estate agents can benefit from the traffic you generate for your themed event.

At ENS Media Inc, we have a motto; “Extraordinary revenues require extraordinary effort and extraordinary creativity.” If you want to generate extraordinary revenues in 2017 and beyond, consider creating your own annual event. Facilitating a successful event in your market will also validate the traffic your stations are capable of producing.