Tag Archives: digital media

Your Real Competitors

         Digital media are not your competitors.

In spite of all the new media hype, print still captures the lion’s share of local advertising budgets. Print, including the nearly defunct yellow pages, brochures, declining newspaper circulation, junk mail, flyers, coupon envelopes and more,  still capture the lion’s share of local budgets. And they are your most vulnerable competitors.

Our Selling in the New Media Economy sales retreats can train your account executives to embrace all things online as more cost-efficient alternatives to print, and train them how to articulate the distinctly different but compatible roles of broadcast advertising and online advertising to the exclusion of print.

You’ll make more money, and so will your advertisers when you teach them to abandon print for a broadcast and digital partnership.

         Click here to inquire about scheduling one of our live in-market sales retreats for your sales teams.

 

Will 2017 Be “Great Again”?

In business, in the economy, and in life, we must deal with the hand we’re dealt.

 

We couldn’t have been dealt a better hand heading into 2017.

 

Interest rates are near historical lows. Unemployment near record lows, is continuing to improve and is already the lowest unemployment rate in the world. Inflation is under control. GDP growth has been slow but steady (those wishing for rapid growth or bubble, forget that rapid growth is always followed by a crash).

 

The demise of print, coupled with the increasing fragmentation and confusion surrounding digital media, has opened a huge opportunity for broadcast sales executives who know how to produce results for their advertisers.

 

So, it’s a little crazy to talk about making things that are already great, “great again.”

 

The goal in 2017 should not be to return to some fictional or nostalgic economy, but rather to make the great hand we’ve been dealt, even greater.

 

At ENS Media, we have a success formula that has worked in every market and economy, “Extraordinary effort multiplied by extraordinary creativity equals extraordinary revenue.”

 

You’ve been dealt a great hand heading into 2017.  It’s up to you to play that hand for all it’s worth to make great greater.

 

P.S. What are you planning that’s ‘extraordinary’ in 2017? Perhaps our SoundADvice radio e-marketing system or our TOMA surveys and training can be the edge to make things greater for you in 2017.  Click here to find out more info

Every Dog Has Its’ Day

It seems the glimmer is already beginning to dim on the early front runners in digital media.

Once the fore-runner  in ‘new’ media advertising, online display advertising’s share of digital ad spend  is predicted to decline by 12.4% over the next four years, according to a recent Ad Buyer Survey conducted by Cowan and Company.

And the runner up, Search, is forecast to post a .4% decline in digital spend share.

Both of these early digital stars are giving way to the latest ‘new’ media. Social media’s share of digital spend is forecast to grow by 14.9% and online video, is predicted to increase their share by 11.2% over the same four year window.

‘New’ continues to be a powerful word in the media sales business. For advertisers not using radio, radio can be ‘new’. Positioning radio as a new way for local businesses to reach their prospects can be appealing. Radio as their ‘new media’ can be easier to buy and understand than the increasingly complicated and fragmented digital options.

Contact [email protected]  to learn how our TOMA Surveys and SoundADvice radio e-marketing system can sell your prospects on the strategic role radio should play in the new media landscape.