In business, in the economy, and in life, we must deal with the hand we’re dealt.
We couldn’t have been dealt a better hand heading into 2017.
Interest rates are near historical lows. Unemployment near record lows, is continuing to improve and is already the lowest unemployment rate in the world. Inflation is under control. GDP growth has been slow but steady (those wishing for rapid growth or bubble, forget that rapid growth is always followed by a crash).
The demise of print, coupled with the increasing fragmentation and confusion surrounding digital media, has opened a huge opportunity for broadcast sales executives who know how to produce results for their advertisers.
So, it’s a little crazy to talk about making things that are already great, “great again.”
The goal in 2017 should not be to return to some fictional or nostalgic economy, but rather to make the great hand we’ve been dealt, even greater.
At ENS Media, we have a success formula that has worked in every market and economy, “Extraordinary effort multiplied by extraordinary creativity equals extraordinary revenue.”
You’ve been dealt a great hand heading into 2017. It’s up to you to play that hand for all it’s worth to make great greater.