Did you see the article in Forbes Magazine declaring Radio deserves a much bigger piece of the automotive advertising pie?

And did you happen to see the CTV expose’ where the Better Business Bureau has named fraudulent online reviews as one of the Top 10 Scams?

Amidst all of the digital media hype, many truths like “56% of digital ads are not seen” need to be understood by your advertisers.

There is still time for you to register for the Radio Works Workshop  in Vaughan, Ontario on June 4th  to discover the tools to sell more radio.

The Silent Killer of Corporate Profits: Ad Waste Forbes

Each year, hundreds of millions of ad dollars may be wasted due to outdated communication models. Those old ad models assumed people could be trained to purchase via stimulus. Therefore the number of times a person saw a message the more quickly they would respond. In their 2009 book “Media Generations,” Drs. Don Schultz and Martin Block of the Medill School at Northwestern pointed out that the old ad model theory was no longer viable and clearly outdated. They made the case for a consumer-centric model for media to improve ROI, which included an increase in radio allocation for car and truck advertising.   …READ MORE

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