Tag Archives: Radio Works

Radio with a Capital ‘R’

You may have noticed in our last ENS on Sales that I’ve started spelling Radio with a capital R.

Proper names always begin with a capital letter, and Radio is the proper name of a media that’s proven to work. The TV guys have always spelled TV with caps, rather than tv.

Ironically, our ‘Three R’s Formula’ has been one of the formulas we’ve used to sell more Radio.

Reach X Repetition X Relevance of the message = Results

Is it time that your account executives, and your advertisers, learned the various formulas for creating advertising that works?

Contact [email protected] to inquire how we can help you sell more Radio advertising in 2016 and beyond.

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A ‘Must Read’Article About Radio Influence

Did you see the article in Forbes Magazine declaring Radio deserves a much bigger piece of the automotive advertising pie?

And did you happen to see the CTV expose’ where the Better Business Bureau has named fraudulent online reviews as one of the Top 10 Scams?

Amidst all of the digital media hype, many truths like “56% of digital ads are not seen” need to be understood by your advertisers.

There is still time for you to register for the Radio Works Workshop in Vaughan, Ontario on June 4th to discover the tools to sell more radio.

The Silent Killer of Corporate Profits: Ad Waste Forbes

Each year, hundreds of millions of ad dollars may be wasted due to outdated communication models. Those old ad models assumed people could be trained to purchase via stimulus. Therefore the number of times a person saw a message the more quickly they would respond. In their 2009 book “Media Generations,” Drs. Don Schultz and Martin Block of the Medill School at Northwestern pointed out that the old ad model theory was no longer viable and clearly outdated. They made the case for a consumer-centric model for media to improve ROI, which included an increase in radio allocation for car and truck advertising. …READ MORE

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