Tag Archives: Opportunity
Where There’s a Will, There is a Way
There will always be some markets that don’t follow the trends of the national economy. They may be hit by a large factory closure, their economy might be affected negatively by low oil prices and some might be delivered a blow by Mother Nature.
But there is one thing that is for certain. There is always opportunity for those who quit wishing for ‘the good old days’ and those who understand where the ‘new’ money lies.
For example, do you know that no matter what happens to your local economy next year, 60% of the jobs and paychecks in your market are totally bulletproof?
Everyone from police officers to pensioners, and from teachers to neurosurgeons are totally immune to cyclical economies and will receive their paychecks every month.
Do your salespeople know how to help their advertisers capture their unfair share of those paychecks?
And more than 80% of the businesses and institutions in your market have never seen a radio presentation, in part, because we keep trying to draw from the same old wells.
Our Winning In Tough Economies advertising sales workshops can help your sales team capture the new or uncultivated opportunities that exist in your market in 2017 and beyond.
Click here to arrange an appointment to discuss facilitating our Winning In Tough Economies workshop in your market in 2017.
A Merry Politically-Incorrect Message
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Those of you who have been receiving our ENS on Sales over the last fifteen years, know it’s time for my annual politically incorrect “Merry Christmas” message. (Although, I’m increasingly convinced that ‘politically correct’ is an oxymoron because I don’t know any politicians who are ‘correct.’ They all seem to care more about getting elected than they do about doing what’s right.)
I used to agonize over whether I should say “Merry Christmas” because not everyone celebrates this Christian event.
But I believe in recognizing the role that history and heritage play in making people, nations, businesses and cultures what they are, and Christmas is a part of the North American heritage I’m not ready to deny.
I’m not offended when a friend wishes me Happy Hanukah, and I feel honored when another friend invites me to her faith’s New Year’s celebration in November. There is no denying that Christianity played a role in making North America what it is today…good or bad.
And I’ve never seen anyone from any faith object to getting a day off on December 25th, even though they know how the holiday originated, so Merry Christmas everyone!
‘Tis the season to rejoice and count our blessings.
As you take time over the holidays, I invite you to reflect upon how fortunate we are to be in this business.
We get paid for helping other people. It doesn’t get any better than that!
Whether we’re helping charitable organizations with a fund-raising campaign, or helping a business to grow and provide more employment with our advertising campaigns, we’re helping, informing and entertaining people every day!
Those people who punch a clock or work on an assembly line can only fantasize about having the opportunity to work with the diverse and creative group of peers we see every day. Some of us are wacky, some disciplined and some adventurous and others are focused… together we produce a product and service like no other!
And we have a purpose bigger than ourselves! We transform lives. We help needy children by promoting Christmas toy drives. We entertain people, adding laughter, music and insight to their otherwise boring lives. We keep people informed, make them think, and even let them know if they’ll need an overcoat on the way to work today.
We help them avoid traffic jams and to make enlightened decisions at election time.
For the most part our jobs are not hazardous. We don’t brave the elements on a daily basis, and I don’t see a lot of calluses or sore backs in our business.
I heard an interview with country singer Kenny Rogers where he said, “Find a way to get paid for doing something you love and you’ll never have to work a day in your life.” I think that’s where all of us in broadcasting are.
So merry… happy… greetings… season’s… wishes… however you say it, I wish you all the best in 2016 and beyond. Merry Christmas!
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Sincerely,
Wayne Ens
705-484-9993
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