You may have noticed in our last ENS on Sales that I’ve started spelling Radio with a capital R.

 Proper names always begin with a capital letter, and Radio is the proper name of a media that’s proven to work. The TV guys have always spelled TV with caps, rather than tv.

Ironically, our ‘Three R’s Formula’ has been one of the formulas we’ve used to sell more Radio.

Reach  X  Repetition  X  Relevance of the message = Results

Is it time that your account executives, and your advertisers, learned the various formulas for creating advertising that works?

Contact [email protected]  to inquire how we can help you sell more Radio advertising in 2016 and beyond.