Your toughest selling job in 2017 is not selling your advertisers. Your toughest selling job is selling your sellers.

They are beat up on the street every day being told radio doesn’t work, no one listens to radio in the digital age, your rates are too high, the economy is tough and so on and so on.

You know that repetition sells, and over time the repeated arguments your prospects throw at your salespeople, take their toll on their attitudes and perceptions.

What are you doing to sell your sellers in 2017?

Is selling radio, your events, sponsorships, digital products and promotions still fun?

Do your salespeople know how to sell radio’s strengths in a rapidly changing media world?

Is your remuneration package competitive with other business-to-business sales organizations in your market?

Have your salespeople been taught how to sell reach versus frequency as your reach remains consistent but your hours-tuned become eroded?

These are questions that must be answered daily as you compete in 2017.

Our SoundADvice radio e-marketing system can answer all of these questions, for your sellers and your advertisers.

Click here to find out how SoundADvice can help you answer your clients questions