Tag Archives: recruitment

Subtle vs To the Point

I like quotes and use them often to make a point, whether to one person or a group.

Recently, as I was preparing for a presentation, I decided to use one of my favorite quotes by Brian Herbert…

“The Capacity to Learn is a Gift… The Ability to Learn is a Skill…
The Willingness to Learn is a Choice!”

To me, this quote simply states that we are all born with the ability to learn. Whether we choose to use that gift to learn and try new things is up to us. It’s subtle!

For this particular presentation, I wanted to be a little more direct and make the case that if you aren’t willing to learn and try new ideas, failure is inevitable. So, I chose this quote by Zig Ziglar to use along with the previous one:

“If you are NOT willing to learn, no one can help you!
If you ARE determined to learn, NO ONE can stop you!”

If you’re trying to make a point to someone or a group of people, try using quotes. Hang them around the office… or even hang one in your office to remind those that visit… or to remind yourself.

I hope that wasn’t too subtle!

We’ve created a clean, more presentable version of these two quotes together. If you would like a copy, click here and we will share them with you!

Last week’s ENS on Sales was titled, Warning Label and User Manuals. I may have been too subtle in what I was trying to get across, so let me be more direct.

If you aren’t having much success with selling recruitment advertising or with its effectiveness, give me a call. I know how to make it work for you and your clients. It’s a proven system that will help you sell mega loads of recruitment advertising.

Your investment is tiny, peanuts, crumbs, compared to the potential return for your stations. We will teach you how to present it, prepare it, and execute it!

If you want to make your clients happy, make your stations look like heroes, and create a ton of billing, contact us to arrange a conversation. Oh, and also let us know if you want us to send the quotes.

I hope I wasn’t too subtle this time!

Warning Label and User Manuals

Warning: Failure to understand how to present and execute recruitment advertising could lead to financial injury to you and your clients and cause severe harm (or worse) to your reputation as a media rep.

Many products we purchase come with some sort of a user manual. In addition, when there is potential for injury (or even worse), warning labels are required by law.

Recruitment Advertising should not only come with a user manual but with warning labels as well! Why? Because when recruitment advertising is not executed correctly your clients stand to lose money, and you, stand to lose a client, forever!

While recruitment advertising is a form of “direct response” advertising, it does have a different set of rules that need to be followed to achieve success. Most “direct response” advertising needs to address the who, what, when, where, and what else. With recruitment advertising, you MUST answer the WHY! Why would someone consider working for this company?

Understanding “How” effective recruitment works, then presenting this to your prospects and clients, and ultimately executing it correctly, is key to achieving success.

As states start to eliminate unemployment benefits and we get closer to September when the U.S. Government plans to eliminate the extra unemployment benefit, more of the population will go back to work. As this happens, we need to be prepared to reap the rewards.

If you want your piece of this huge, ongoing, recruitment pie, we have a system that is proven to work.

I learned this system from someone much smarter than I over 20 years ago. Since then, with some fine-tuning, it has generated millions of dollars in ad revenue, and more importantly, helped hundreds and hundreds of business owners and H.R. coordinators successfully recruit qualified job applicants.

This system not only trains your sales team on how to present and sell recruitment advertising, but they’ll learn how to execute it from beginning to end so that it has the best chance of success.

Once your team understands how to present, sell, and execute this system, you’ll reap the rewards, not only in ad revenue for years and years to come but also in your reputation as an advertising professional. Once they know it works and they’re looking to hire, they will simply call you and say, “we need to run that recruitment campaign again!”

Warning: Proceed with Caution – Failure to understand how to present and execute recruitment advertising could lead to financial injury to you and your clients and cause severe harm (or worse) to your reputation as a media rep. Proceed with caution!

If you would like to learn how you can implement this system and how our Return-On-Investment guarantee works, call Rick at (605) 310-2062 or click here to request information.

 

It’s Show Time!

Radio Show 2020, the virtual rendition, kicked off yesterday and continues today through Friday.

As we mentioned last week, ENS Media made a virtual presentation on Recruitment Advertising titled, “Turn Radio Recruitment Advertising from Ho-Hum to Major Income”. View it now by clicking here. The registration fee is $50 and $25 for RAB members! This small registration fee gives you access to all speakers and sessions of Radio Show 2020.

If you choose to view our presentation, we suggest that before watching it, you print out the worksheet and the points of emphasis page. Those can be found by clicking here. You’ll also find the link below the video screen when loading the presentation.

After watching the video, if you would like to receive a FREE sample of a proven recruitment proposal and schedule, simply reach out to us by email at [email protected]

Rick’s Pick of the Show: If you choose to attend the virtual Radio Show, I strongly suggest that you view futurist and author Rishad Tobaccowala’s topic, “Re-inventing Leadership with Heart and Soul” (Tuesday at 2 pm EST). Rishad is a very dynamic speaker and his message is spot on for leaders. I also highly suggest his book, Restoring the Soul of Business. I consider this one of the best books that I have ever read on leadership and management.

Finally, if you would like to visit about how you can incorporate successful recruitment advertising into your sales portfolio and turn it into major income, click here to arrange a time to visit.

Let’s Meet, Virtually!

I am excited and humbled to announce that ENS Media has been asked to present “virtually” during the Coffee with Consultants segment of the 2020 NAB/RAB Radio Show.

I will be sharing the virtual stage with some of the most noted radio sales and creative experts in the business.

The virtual Radio Show starts this coming Monday, October 5th, and runs the entire week. You can access the Coffee with Consultants series starting at 2 pm on Monday and view it anytime throughout the week.

The registration fee is only $50 for the entire weeks’ worth of valuable information. If you’re an RAB member, it’s $25.

To register for the 2020 Radio Show and see all activities, click 2020 Radio Show. 

To see the entire line-up of Coffee with Consultants speakers and presentations, click Coffee with Consultants Series.

The topic I will be presenting on is Recruitment Advertising titled, “How to Turn Radio Recruitment Advertising from Ho-Hum to Major Income”.

At the conclusion of viewing the 13-minute virtual presentation, we are offering you access to a completed worksheet and point of emphasis page that covers everything in the video. In addition, you will have the opportunity to receive a free sample of a presentation and proposal page.

This short video should help put you and your sellers on the road to grabbing your fair share of the huge recruitment dollars in your market.

If you have any questions after viewing the presentation, I would invite you to reach out to me via email or a phone call.

I figuratively hope to “virtually” see you next week!

They “Indeed” Get It!

If you missed it, Radio INK’s Radio Headlines reported that the mammoth online job site Indeed was radio’s largest advertiser for the week of August 5th.

Why does Indeed have so much faith in radio? I will suggest it’s for two reasons: 1) because it works and 2) because they have to. They have to? I’ll explain later.

Gallup, along with other polling companies, suggests that somewhere between 50-71% of the population would consider a new job if one was presented to them, and between 40-50% are actively searching for a new job or career.

Regardless of what part of the country you live in, if you ask a business owner today what the biggest challenge of running a business is, they will tell you, “finding good employees”.

Finding applicants isn’t necessarily the problem but finding “good applicants” can be! 10-plus years ago, this wasn’t the case. If you needed to add an employee, you simply ran a help-wanted ad in the classifieds and BOOM, you had more than enough qualified candidates. That quickly changed. Today, the classifieds are a ghost-town.

The current “go-to” source for employment is online job posting websites likeIndeed, ZipRecruiter, Monster, CareerBuilder, Glassdoor, and many others.

Do they work? They certainly work better than the classifieds. The problem with job boards is that they primarily reach people that are actively looking. They are the “job hoppers”, and one can assume not as desirable of a candidate.

Radio has several strengths when it comes to recruitment. One is that it reaches the “passive job seeker”, the person not actively looking but would consider a different opportunity if presented with one. Another is that radio reaches their “center of influence”; the husband, wife, mom, dad, brother, sister, friend, or co-worker that knows they are potentially looking for a different opportunity.

So why does Indeed “have to use radio”? “Have to” is probably too strong of a statement, but they need to in order to reach the more attractive “passive job seeker”.

There are several key elements to selling and creating successful recruitment advertising. The most important is that the ads must be compelling; they CANNOT sound like a typical help-wanted ad. If you would like to know all 4 Elements to Effective Recruitment Advertising, and, the one question that your sales team should be asking every client, email me at[email protected].

In 2020, ENS Media will be offering “Recruitment Advertising Seminars”. These seminars are designed to 1) Generate additional revenue for your stations 2) Help solve the #1 concern most business owners have today – you’ll be the hero 3) Educate your clients and prospects on how to attract and hire better candidates, and 4) Train your sales team on how to sell more recruitment advertising in the future. If you’d like more information on these Recruitment Seminars, email Rick, [email protected] or call 605-310-2062.