To use and rephrase the words of Alan Jackson’s popular 2001 song, “Where were you when the world stopped turning on that (March) day?”
For me, that was the day and time our world was turned upside down. At that moment, the NCAA announced that all events were canceled immediately. I was preparing to officiate my last tournament ever – the Division II National Wrestling Championships, and businesses of all types were advised to close their doors. THAT was when the “new normal” officially began.
So, do you remember where you were… on that March day?
365 days ago, how we operated as media reps drastically changed in the days, weeks, and months ahead.
As I was looking back to that moment, I reviewed the ENS on Sales articles we wrote from that moment on. The March 17th article, one week later, was titled “What You Say and Do Now will Determine Your Future”. Then, for the next 15 weeks, we wrote on topics that we hoped would help you, our readers, get through the difficult moments we were facing a little easier.
Other articles were titled, “Keep it as Normal as Possible”, “Now What”, “A Message of Value”, “To Advertise or Not to Advertise”, “Two Ears – One Mouth”, “Ideas and Plans = Courage”, and my favorite, “Halftime Adjustments”.
After reading through each of these, I wondered how many media reps and managers heeded the advice, and what effect it might have had. It also occurred to me that the advice given in the articles was worthy and useful whether we were facing a crisis or in normal times.
As we approach the first anniversary of the unforgettable start of the COVID-19 pandemic, I would encourage you to go back and re-read each of the ENS on Sales articles from March 17th through at least July 7th. Evaluate whether you or your sellers are doing these things yet today.
To see all past ENS on Sales articles, click here.
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365 days ago was hopefully the day that we all stepped up to the plate and started taking care of our clients by doing things that maybe we should have been doing all along.
Where were you on that March Day? Are you better today?