Sometimes, we lose sight of some of the huge advantages Canadian broadcasters have versus our friends south of the border.  As we consult stations on both sides of the border, we know the competition for radio audiences and radio revenues is much tougher south of the Canadian border.

On a per capita basis, Canada has an audience of 50,000 people per licensed station, opposed to the U.S., where there are 28,000 people per licensed commercial radio station.

Comparing markets like Chicago and Toronto, both markets have similar size populations. But audiences can receive 110 radio stations in Chicago, versus 52 in Toronto. Of course, we recognize you have more competition for audiences and for dollars than just other radio stations. But your salespeople and your advertisers should be made aware of how much more influential each station in Canada is, compared to stations in the U.S