Predicting the Future

“New Normal” is the new catchphrase these days, but what will the “new normal” look and sound like?


If you have stepped up your reading game in the past five weeks, you have seen and read all the new predictions. They are a dime a dozen. Restaurants will have far fewer tables, working from home (WFH) will be the all-new rage, video meetings will overtake in-person meetings, the elbow bump will be the new handshake, virtual events will replace conferences, trade shows, and seminars, and shopping aisles will be one-way traffic from now until grocery stores don’t exist. What! No more grocery stores? Yep, that too! The world is going all BOPUS! (Buy Online Pick Up at Store) …and that is only the tip of the “new normal” iceberg!


My prediction for the near future is that business will be pretty much the same as it was before we ever heard of Coronavirus, COVID-19, or Dr. Fauci.


Being a media rep in the “new normal” advertising world is not going to change that much either. Business owners are still going to want two things from you: 1) to know that you care about their success, and 2) IDEAS to help them grow their business.


TOMA and Brand Awareness will still rule the day. Share of Voice will still = Share of Mind, and Share of Mind will continue to = Share of Market. Strategy wins, and great copy and production will generate great results.


It appears the curve is moving in the right direction, and with continued prayer and a little luck, things will get back to normal sooner than expected.


In the meantime, I only have a few predictions: 1) there will be church on Sunday 2) the stock market will continue to go up and down (Buy Low – Sell High) 3) face masks will only be a fad and 4) shaking hands will return as our go-to greeting. We will see!


“It’s tough to make predictions, especially about the future.

Yogi Berra

Stay Safe – Stay Healthy – Stay Strong!