Working With Millenials

We often hear from frustrated baby boomer sales managers asking, “How can I get millennials to conform to our way of thinking?”

They’re asking the wrong question.

Their question should be, “What do I have to do to appeal to our millennials’ way of thinking?”

Managing employees is no different than managing clients. We have to adapt to their style, not the other way around.

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About ensonsales

Duane Christensen leads ENS Media and is the owner / operator of 9 Yards Marketing. For more than 20 years, he’s worked alongside local radio stations, advertising clients and media sales teams—helping businesses communicate better and helping salespeople become more useful to their customers. He writes ENS on Sales with one goal: practical ideas radio and media sellers can actually use.