This week I am going to take this time and space to say congratulations to a few very deserving people. At the same time, I hope to provide a small lesson on how to create great advertising for your clients.
First, as you may know, the Mercury Awards finalists were announced this past week. I am extremely proud to announce that two of my past sales reps and my first sales manager are all finalists. Jay Murphy (Haugo Broadcasting, Rapid City, SD) has a finalist entry in the Humor category. Mark Tollefson and Leigh Anglin (Results Radio – Townsquare Media, Sioux Falls, SD) are finalists in the Best Use of Music in an Ad category. All three of these individuals and I worked together for nearly 30 years at Results Radio, where I was the Sales Manager.
Here is the link to all the Mercury Award Finalists:
Let me be clear, I am not taking credit for any of this. All three of these individuals are super talented and I learned every bit as much, and maybe even more, from them as they ever learned from me. But, as we did and they still do at Results Radio, they work as a TEAM where the #1 goal is to get results for their advertisers.
Mark has worked with Sorlien Electric and has been creating and producing effective ads for them for nearly 20 years. Actually, he has created many more ads for Sorlien and others that are as good as or even better than the one nominated.
Leigh has been a creative “genius” since the beginning of time and has been the brains behind many extremely creative and effective campaigns.
Jay recently moved on from Results Radio to become the SM for a group in Rapid City. Since his arrival, Rapid City has never heard a higher level of quality radio ads. Rapid City radio is better because of Jay.
How did they get to this level? They all have common denominators: 1) They all have a burning desire to help their clients succeed 2) They’ve been trained by the very best (Don Jacobs, GM Results Radio, Sioux Falls, SD and Roy H. Williams, aka, Wizard of Ads) and 3) They never stop learning and trying to get better. If you were to ask Jay, Mark, or Leigh how they create these types of campaigns, they might say, “Ask a lot of deep questions”, “Don’t worry about what others think”, “Just write, be creative”, and “Do what’s right for the client”!
Thank you for letting me brag on these great and talented people. They deserve the recognition.