Tag Archives: Advertising

It’s Show Time!

Radio Show 2020, the virtual rendition, kicked off yesterday and continues today through Friday.

As we mentioned last week, ENS Media made a virtual presentation on Recruitment Advertising titled, “Turn Radio Recruitment Advertising from Ho-Hum to Major Income”. View it now by clicking here. The registration fee is $50 and $25 for RAB members! This small registration fee gives you access to all speakers and sessions of Radio Show 2020.

If you choose to view our presentation, we suggest that before watching it, you print out the worksheet and the points of emphasis page. Those can be found by clicking here. You’ll also find the link below the video screen when loading the presentation.

After watching the video, if you would like to receive a FREE sample of a proven recruitment proposal and schedule, simply reach out to us by email at [email protected]

Rick’s Pick of the Show: If you choose to attend the virtual Radio Show, I strongly suggest that you view futurist and author Rishad Tobaccowala’s topic, “Re-inventing Leadership with Heart and Soul” (Tuesday at 2 pm EST). Rishad is a very dynamic speaker and his message is spot on for leaders. I also highly suggest his book, Restoring the Soul of Business. I consider this one of the best books that I have ever read on leadership and management.

Finally, if you would like to visit about how you can incorporate successful recruitment advertising into your sales portfolio and turn it into major income, click here to arrange a time to visit.

Let’s Meet, Virtually!

I am excited and humbled to announce that ENS Media has been asked to present “virtually” during the Coffee with Consultants segment of the 2020 NAB/RAB Radio Show.

I will be sharing the virtual stage with some of the most noted radio sales and creative experts in the business.

The virtual Radio Show starts this coming Monday, October 5^th, and runs the entire week. You can access the Coffee with Consultants series starting at 2 pm on Monday and view it anytime throughout the week.

The registration fee is only $50 for the entire weeks’ worth of valuable information. If you’re an RAB member, it’s $25.

To register for the 2020 Radio Show and see all activities, click 2020 Radio Show.

To see the entire line-up of Coffee with Consultants speakers and presentations, click Coffee with Consultants Series.

The topic I will be presenting on is Recruitment Advertising titled, “How to Turn Radio Recruitment Advertising from Ho-Hum to Major Income”.

At the conclusion of viewing the 13-minute virtual presentation, we are offering you access to a completed worksheet and point of emphasis page that covers everything in the video. In addition, you will have the opportunity to receive a free sample of a presentation and proposal page.

This short video should help put you and your sellers on the road to grabbing your fair share of the huge recruitment dollars in your market.

If you have any questions after viewing the presentation, I would invite you to reach out to me via email or a phone call.

I figuratively hope to “virtually” see you next week!

Ideas and Plans = Courage

“You have plenty of courage, I am sure,” answered Oz. “All you need is confidence in yourself. There is no living thing that is not afraid when it faces danger. The true courage is in facing danger when you are afraid, and that kind of courage you have in plenty.”

– L. Frank Baum, The Wonderful Wizard of Oz

For most small and medium-sized business owners, advertising during normal times takes a certain level of courage. In our current situation, let’s be honest, in many cases, business owners will need to dig deep and find some “extra” courage to start advertising again.

By definition, courage is “the ability to do something that frightens one”, and/or, “strength in the face of pain or grief”.

Spending money on advertising now without fully knowing what the future holds or brings can certainly cause anyone fear and trepidation.

In the immediate future, meaning the next 4 to 6 weeks, the most common objection that you will hear from decision-makers is going to be, “Not now – I am going to ‘wait and see’ what happens”.

As media reps, how can you help provide some “extra” courage or take away some of their fear? This can be answered with two words: IDEAS and PLANS.

If we simply start calling on businesses and asking them if they are ready to start advertising again, we will hear NO, nearly every time!

However, if you provide them with an IDEA and a PLAN on how to execute the idea, you will certainly take away some of the fear, and by doing so you will instill HOPE! The better the idea, and the more well-thought-out the plan is, the more COURAGE you will provide!

“Inaction breeds doubt and fear. Action breeds confidence and courage.

If you want to conquer fear, do not sit home and think about it.

Go out and get busy.” – Dale Carnegie

Now go out and get busy! Have an idea for every client, with a plan on how to execute the idea, and you will turn a “No” into “Maybe”, and a “Maybe” into “YES”!

Stay Safe – Stay Healthy – Stay Strong!

Now What?

Now that the business world, from an advertising standpoint, has slowed to a crawl, the question is, “Now what?” What is there to do? The truth is, not nearly as much as normal, but there are still things you can and should be doing.

Start by planning your day. Nearly all of you are working from home or an uninhabited office. Having a minimum daily plan of what you need and want to accomplish each day will provide the path to get it done.

Here are a few things as media reps you can do to make the most of your days:

Make 5 phone calls each day to your current clients, just to touch base and see how they are doing.
Make 2 calls each day to prospects, just to touch base and see how they are doing.
Update copy and production. Make sure all copy is updated to meet the times. Emotional branding ads rule the day.
Purge and organize your account list.
Clean out client files.
Self-Motivation. Watch or listen to at least one motivational audio or video segment each day.
Self-Education. Spend at least 30 minutes each day making yourself better.
Brainstorm with teammates (via phone or video). Pick 1 or 2 business categories each day and create ideas to help your clients and prospects now and in the future.

“The best investment you can make is an investment in yourself…

The more you learn, the more you’ll earn.”

– Warren Buffett

Above all, have a daily plan. Hold yourself accountable and check-off each item as you complete them. During this downtime, making and taking the initiative to do the little things that are typically put off will pay big rewards when we get back to our “normal” daily routines!

Stay Safe – Stay Healthy – Stay Strong!

What You Do and Say Now Will Determine the Future

As the “R” word looms, we enter one of the most unknown and unprecedented times our business economy has ever witnessed.

The forced closings of schools, restaurants, bars, self-regulated closings of many retail businesses, the reduced capacity and limits to gatherings, millions working from home, will all have a trickle-down and trickle-across effect on nearly every person and every business in every category.

As advertising professionals, how you handle the coming days and weeks will greatly determine how your clients and prospects will look at you, what they will think of you and if or not they will do business with you once we come out on the other side of this storm.

Will you continue to prospect and be professional while doing so? Now is not the time to stop prospecting; Build for the future.

Will you show and display sincere patience and understanding of their situations? Business owners are scared and not sure what they are going to do in all aspects of their business, not just advertising. Listen to them, talk with them, make sure they understand you are there to help in any way you can.

Will you simply ask for their business, or ask deeper questions? Help uncover what they can do to maintain business. Help them find niche areas to promote and advertise.

Will you offer canned packages, or well-thought ideas? Be different than those just “selling”! It MUST be about them. Sell with purpose, now more than ever!

Will you serve your clients like never before? Update their ad copy, conduct brainstorm sessions, help create sales initiatives.

Will you remain professional when they say they need to cancel?

Will you work with them when they say they can’t pay their invoice in full right now? Remember, you are not just competing for collections with other media, but with every vendor they do business with. Hardball collection tactics will not win or earn you any business in the future.

Everything you do and say in the coming days and weeks will determine the future. Proceed with professionalism, patience, and compassion!

Ultimately, will your stations be the ones that support the business community?

We have written a new 60-second “Buy Local” promo that encourages everyone in your cities and communities to support your local businesses during these tenuous times. Showing your support during these difficult times can and will pay huge rewards later!

If you would like a FREE copy of this “Buy Local” promo, email [email protected].

(Note: This will not be available to markets where ENS Media has current clients.)

Radio Show 2020, the virtual rendition, kicked off yesterday and continues today through Friday.

If you choose to view our presentation, we suggest that before watching it, you print out the worksheet and the points of emphasis page. Those can be found by clicking here. You’ll also find the link below the video screen when loading the presentation.

After watching the video, if you would like to receive a FREE sample of a proven recruitment proposal and schedule, simply reach out to us by email at [email protected]

Finally, if you would like to visit about how you can incorporate successful recruitment advertising into your sales portfolio and turn it into major income, click here to arrange a time to visit.

I am excited and humbled to announce that ENS Media has been asked to present “virtually” during the Coffee with Consultants segment of the 2020 NAB/RAB Radio Show.

I will be sharing the virtual stage with some of the most noted radio sales and creative experts in the business.

The virtual Radio Show starts this coming Monday, October 5th, and runs the entire week. You can access the Coffee with Consultants series starting at 2 pm on Monday and view it anytime throughout the week.

The registration fee is only $50 for the entire weeks’ worth of valuable information. If you’re an RAB member, it’s $25.

To register for the 2020 Radio Show and see all activities, click 2020 Radio Show.

To see the entire line-up of Coffee with Consultants speakers and presentations, click Coffee with Consultants Series.

The topic I will be presenting on is Recruitment Advertising titled, “How to Turn Radio Recruitment Advertising from Ho-Hum to Major Income”.

At the conclusion of viewing the 13-minute virtual presentation, we are offering you access to a completed worksheet and point of emphasis page that covers everything in the video. In addition, you will have the opportunity to receive a free sample of a presentation and proposal page.

This short video should help put you and your sellers on the road to grabbing your fair share of the huge recruitment dollars in your market.

If you have any questions after viewing the presentation, I would invite you to reach out to me via email or a phone call.

I figuratively hope to “virtually” see you next week!

For most small and medium-sized business owners, advertising during normal times takes a certain level of courage. In our current situation, let’s be honest, in many cases, business owners will need to dig deep and find some “extra” courage to start advertising again.

By definition, courage is “the ability to do something that frightens one”, and/or, “strength in the face of pain or grief”.

Spending money on advertising now without fully knowing what the future holds or brings can certainly cause anyone fear and trepidation.

In the immediate future, meaning the next 4 to 6 weeks, the most common objection that you will hear from decision-makers is going to be, “Not now – I am going to ‘wait and see’ what happens”.

As media reps, how can you help provide some “extra” courage or take away some of their fear? This can be answered with two words: IDEAS and PLANS.

If we simply start calling on businesses and asking them if they are ready to start advertising again, we will hear NO, nearly every time!

However, if you provide them with an IDEA and a PLAN on how to execute the idea, you will certainly take away some of the fear, and by doing so you will instill HOPE! The better the idea, and the more well-thought-out the plan is, the more COURAGE you will provide!

Now go out and get busy! Have an idea for every client, with a plan on how to execute the idea, and you will turn a “No” into “Maybe”, and a “Maybe” into “YES”!

Stay Safe – Stay Healthy – Stay Strong!

Now that the business world, from an advertising standpoint, has slowed to a crawl, the question is, “Now what?” What is there to do? The truth is, not nearly as much as normal, but there are still things you can and should be doing.

Start by planning your day. Nearly all of you are working from home or an uninhabited office. Having a minimum daily plan of what you need and want to accomplish each day will provide the path to get it done.

Here are a few things as media reps you can do to make the most of your days:

Above all, have a daily plan. Hold yourself accountable and check-off each item as you complete them. During this downtime, making and taking the initiative to do the little things that are typically put off will pay big rewards when we get back to our “normal” daily routines!

Stay Safe – Stay Healthy – Stay Strong!

As the “R” word looms, we enter one of the most unknown and unprecedented times our business economy has ever witnessed.

The forced closings of schools, restaurants, bars, self-regulated closings of many retail businesses, the reduced capacity and limits to gatherings, millions working from home, will all have a trickle-down and trickle-across effect on nearly every person and every business in every category.

As advertising professionals, how you handle the coming days and weeks will greatly determine how your clients and prospects will look at you, what they will think of you and if or not they will do business with you once we come out on the other side of this storm.

Will you continue to prospect and be professional while doing so? Now is not the time to stop prospecting; Build for the future.

Will you simply ask for their business, or ask deeper questions? Help uncover what they can do to maintain business. Help them find niche areas to promote and advertise.

Will you offer canned packages, or well-thought ideas? Be different than those just “selling”! It MUST be about them. Sell with purpose, now more than ever!

Will you serve your clients like never before? Update their ad copy, conduct brainstorm sessions, help create sales initiatives.

Will you remain professional when they say they need to cancel?

Will you work with them when they say they can’t pay their invoice in full right now? Remember, you are not just competing for collections with other media, but with every vendor they do business with. Hardball collection tactics will not win or earn you any business in the future.

Everything you do and say in the coming days and weeks will determine the future. Proceed with professionalism, patience, and compassion!

Ultimately, will your stations be the ones that support the business community?

We have written a new 60-second “Buy Local” promo that encourages everyone in your cities and communities to support your local businesses during these tenuous times. Showing your support during these difficult times can and will pay huge rewards later!

If you would like a FREE copy of this “Buy Local” promo, email [email protected].

(Note: This will not be available to markets where ENS Media has current clients.)

The virtual Radio Show starts this coming Monday, October 5^th, and runs the entire week. You can access the Coffee with Consultants series starting at 2 pm on Monday and view it anytime throughout the week.